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010 _a 2022037421
020 _a9781009243964
_q(paperback)
_c£57.99
020 _a9781009243933
_q(hardback)
020 _z9781009243957
_q(epub)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dIIMU
042 _apcc
082 0 0 _a658.8342
_223
245 0 4 _aThe Cambridge handbook of consumer psychology /
_cedited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School, Northwestern University, Stephen A. Spiller, Anderson School, UCLA.
263 _a2312
264 1 _aNew York, NY :
_bCambridge University Press,
_c2023.
300 _axii,657 p.;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
365 _2GOC
_a£
_b£57.99
_c
_d1 GBP = 110.20 INR
490 0 _aCambridge handbooks in psychology
504 _aIncludes bibliographical references and index.
505 _aIntroduction 1. Attitudinal advocacy: contemporary insights and new questions Mohamed A. Hussein and Zakary L. Tormala 2. Storytelling and narrative persuasion Rebecca Krause-Galoni and Philip Mazzaocco 3. Consumer goals and motivation Jessica Gamlin and Maferima Touré-Tillery 4. Consumer financial decision making Abigail B. Sussman, Yusu Wang and Anastasiya Apalkova 5. Marketplace morality Saerom Lee and Karen Page Winterich 6. A triadic framework of luxury consumption David Dubois and SungJin Jang 7. Consumer identity: a comprehensive review and integration of contemporary research Julian K. Saint Clair 8. Compensatory consumption Naomi Mandel, Monika Lisjack and Qin Wang 9. Artificial intelligence and consumer psychology TaeWoo Kim and Adam Duhachek 10. Interpersonal influences in consumer psychology Rosellina Ferraro and Brent McFerran 11. The psychology of consumer social hierarchy and rank signaling Derek D. Rucker and Adam D. Galinsky 12. Political ideology and consumer psychology Nailya Ordabayeva, Aylin Cakalar and Daniel Fernandes 13. Religion and consumer psychology Eugenia Wu and Keisha Cutright 14. The psychology of consumer dignity Tom Wein, Sakshi Ghai, Cait Lamberton, and Neela A. Saldanha 15. The psychology of shared consumption Peggy J. Liu and Theresa A. Kwon 16. The psychology of access-based consumption Varala Maraj and Fleura Bardhi 17. Word-of-mouth and consumer psychology Sarah Moore and Katie Lafreniere 18. Consumer culture Ela Veresiu 19. Field studies in consumer psychology Minah Jung 20. MTurk and online panel research Joseph K. Goodman and Scott A. Wright 21. Meta-analysis: assessing heterogeneity using traditional and contemporary approaches Blakeley B. McShane and Ulf Böckenholt 22. Netnography for consumer psychologists Robert V. Kozinets 23. A recipe for honest consumer research Stijn M. J. van Osselaer and Chris Janiszewski.
520 _a"In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology"--
_cProvided by publisher.
650 0 _aConsumers
_xPsychology.
650 0 _aConsumer behavior.
700 1 _aLamberton, Cait,
_d1975-
_eeditor.
700 1 _aRucker, Derek D.,
_d1977-
_eeditor.
700 1 _aSpiller, Stephen A.,
_d1984-
_eauthor.
776 0 8 _iOnline version :
_aLamberton, Cait.
_tCambridge handbook of consumer psychology
_dNew York, NY : Cambridge University Press, 2023
_z9781009243957
_w(DLC) 2022037422
856 _3Publisher Description and Content Page
_uhttps://www.cambridge.org/core_title/gb/457841
906 _a7
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