000			01330nam a22001817a 4500
008			180213b2010 xxu||||| |||| 00| 0 eng d
020			_a9788184001488
082			_a658.4012 _bG4S8
100			_aGhosh, Atanu _9337444
245			_aStrategies for growth: help your business move up the ladder
260			_aNoida _bRandom House _c2010
300			_a193 p.
440			_aIIMA Business Books _9337445
520			_aEvery organization small or large, managed professionally or by a family wants to grow. Strategies for Growth explains the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. How do companies choose the area they want to grow in, and then go about achieving their growth plans? Several avenues of growth are open to them: market penetration or entering new markets, creating innovative new products or services or consolidating their existing offerings, to name just a few. Companies also need to decide whether they ought to grow internally or through mergers, acquisitions and alliances. Amply illustrated with business experiences from the Indian context Bharti Airtel, Amul, Infosys this book tells you all you need to know to make the best decisions for your company.
650			_aBusiness strategy
650			_aStrategy
942			_cBK
999			_c13388 _d13388