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001 18678030
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005 20211228121552.0
008 211228b xxu||||| |||| 00| 0 eng d
010 _a 2015430043
020 _a9789351109907 (pbk.)
020 _a9781491919019 (paperback)
020 _a1491919019 (paperback)
035 _a(OCoLC)ocn895728638
040 _aBTCTA
_beng
_cBTCTA
_erda
_dYDXCP
_dBDX
_dUOK
_dCLE
_dOCLCF
_dUAB
_dDLC
_dIIMU
042 _alccopycat
082 0 4 _a658.575
_223
100 1 _aSierra, Kathy,
_eauthor.
245 1 0 _aBadass :
_bmaking users awesome /
_cKathy Sierra.
250 _aFirst edition.
264 1 _aNew Delhi :
_aBeijing ;
_aSebastopol, CA ;
_bShroff/O'Reilly,
_c[2015]
264 4 _c©2015
300 _a286 pages :
_billustrations (some color) ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
520 _aThe answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly. Consistently. Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product's development. Even if you can't improve your product, you can still improve your user's experience by designing for what happens after they use it. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact.
650 0 _aSelling
_xPsychological aspects.
650 0 _aProduct Design.
650 0 _aProduct Management.
650 0 _aCommercial products
_xMarketing.
650 0 _aConsumers
_xPsychology.
650 0 _aUser-centered system design.
650 7 _aCommercial products
_xMarketing.
_2fast
_0(OCoLC)fst00869600
650 7 _aConsumers
_xPsychology.
_2fast
_0(OCoLC)fst00876425
650 7 _aSelling
_xPsychological aspects.
_2fast
_0(OCoLC)fst01112040
650 7 _aUser-centered system design.
_2fast
_0(OCoLC)fst01740021
856 _3Publisher Description
_uhttps://www.shroffpublishers.com/books/9789351109907/
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cM
999 _c13012
_d13012