000 | 02745nam a22004577a 4500 | ||
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001 | 18678030 | ||
003 | OSt | ||
005 | 20211228121552.0 | ||
008 | 211228b xxu||||| |||| 00| 0 eng d | ||
010 | _a 2015430043 | ||
020 | _a9789351109907 (pbk.) | ||
020 | _a9781491919019 (paperback) | ||
020 | _a1491919019 (paperback) | ||
035 | _a(OCoLC)ocn895728638 | ||
040 |
_aBTCTA _beng _cBTCTA _erda _dYDXCP _dBDX _dUOK _dCLE _dOCLCF _dUAB _dDLC _dIIMU |
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042 | _alccopycat | ||
082 | 0 | 4 |
_a658.575 _223 |
100 | 1 |
_aSierra, Kathy, _eauthor. |
|
245 | 1 | 0 |
_aBadass : _bmaking users awesome / _cKathy Sierra. |
250 | _aFirst edition. | ||
264 | 1 |
_aNew Delhi : _aBeijing ; _aSebastopol, CA ; _bShroff/O'Reilly, _c[2015] |
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264 | 4 | _c©2015 | |
300 |
_a286 pages : _billustrations (some color) ; _c23 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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520 | _aThe answers to what makes a sustainable bestseller aren't in the successful product. The answers are in the successful product's users. It's not the product success that matters most, it's the successful results of those who use it. Repeatedly. Consistently. Sustainably. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product's development. Even if you can't improve your product, you can still improve your user's experience by designing for what happens after they use it. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. | ||
650 | 0 |
_aSelling _xPsychological aspects. |
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650 | 0 | _aProduct Design. | |
650 | 0 | _aProduct Management. | |
650 | 0 |
_aCommercial products _xMarketing. |
|
650 | 0 |
_aConsumers _xPsychology. |
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650 | 0 | _aUser-centered system design. | |
650 | 7 |
_aCommercial products _xMarketing. _2fast _0(OCoLC)fst00869600 |
|
650 | 7 |
_aConsumers _xPsychology. _2fast _0(OCoLC)fst00876425 |
|
650 | 7 |
_aSelling _xPsychological aspects. _2fast _0(OCoLC)fst01112040 |
|
650 | 7 |
_aUser-centered system design. _2fast _0(OCoLC)fst01740021 |
|
856 |
_3Publisher Description _uhttps://www.shroffpublishers.com/books/9789351109907/ |
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906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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942 |
_2ddc _cM |
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999 |
_c13012 _d13012 |