000			03534nam a22005537a 4500
001			20905599
003			OSt
005			20211228121050.0
008			211228b xxu||||| |||| 00| 0 eng d
010			_a 2018418606
015			_aGBB786305 _2bnb
016	7		_a018350685 _2Uk
020			_a9789352136612 (pbk.)
020			_a9781491971727 (pbk.)
020			_a149197172X _q(paperback)
035			_a(OCoLC)ocn962125806
040			_aYDX _beng _cYDX _erda _dBTCTA _dCPL _dSJP _dOCLCF _dCHVBK _dOCLCO _dMNW _dUKMGB _dDLC _dIIMU
042			_alccopycat
082	0	4	_a658.575 _223
100	1		_aLombardo, C. Todd, _eauthor.
245	1	0	_aProduct roadmaps relaunched / _cC. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors.
246	3		_aProduct roadmaps relaunched : _bhow to set direction while embracing uncertainty
264		1	_aNew Delhi : _aBeijing ; _bShroff/O'Reilly, _c[2018]
264		4	_c©2018
300			_axviii, 245 pages : _bcolor illustrations ; _c19 x 24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aSubtitle on cover: How to set direction while embracing uncertainty.
500			_a"[T]his book will show you how to: articulate an inspiring vision and goals for your product; prioritize ruthlessly and scientifically; protect against pursuing seemingly good ideas without evaluation and prioritization; ensure alignment with stakeholders; inspire loyalty and over-delivery from your team; get your sales team working with you instead of against you; bring a user and buyer-centric approach to planning and decision-making; anticipate opportunities and stay ahead of the game; publish a comprehensive roadmap without overcommitting"--Page 4 of cover.
500			_aIncludes index.
505	0		_aRelaunching roadmaps -- Components of a roadmap -- Gathering inputs -- Establishing the why with product vision and strategy -- Uncovering customer needs through themes -- Deepening your roadmap -- Prioritizing... with science! -- Achieving alignment and buy-in -- Presenting and sharing your roadmap -- Keeping it fresh -- Relaunching roadmaps in your organization.
520			_a"A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful."-- _ccover.
650		0	_aComputer software _xDevelopment.
650		0	_aComputer software _xMarketing.
650		0	_aNew products.
650		0	_aProduct management.
650		7	_aComputer software _xDevelopment. _2fast _0(OCoLC)fst00872537
650		7	_aComputer software _xMarketing. _2fast _0(OCoLC)fst00872573
650		7	_aNew products. _2fast _0(OCoLC)fst01036889
650		7	_aProduct management. _2fast _0(OCoLC)fst01078225
650		7	_aProduktplanung _2gnd
700	1		_aMcCarthy, Bruce, _eauthor.
700	1		_aRyan, Evan, _eauthor.
700	1		_aConnors, Michael _c(Writer on software design), _eauthor.
856			_3Publisher Description and Content Page _uhttps://www.shroffpublishers.com/books/9789352136612/
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cM
999			_c13009 _d13009