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001			2157060
003			OSt
005			20200626164407.0
008			200626b xxu||||| |||| 00| 0 eng d
010			_a 99021159
020			_a9780822323907 (pbk.)
020			_a0822323575 (cloth : alk. paper)
020			_a0822323907 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC _dIIMU
042			_apcc
082	0	0	_a302.23450954 _221
100	1		_aMankekar, Purnima, _d1961-
245	1	0	_aScreening culture, viewing politics : _ban ethnography of television, womanhood, and nation in postcolonial India / _cPurnima Mankekar.
260			_aDurham, N.C. : _bDuke University Press, _c1999.
300			_axiii, 429 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [395]-415) and index.
505			_aAcknowledgments ix 1. Culture Wars 1 Part 1: Fields of Power: The National Television Family 2. National Television and the “Viewing Family” 45 3. “Women-Oriented” Narratives and the New Indian Woman 104 Part II: Engendering Communities 4. Mediating Modernities: The Ramayan and the Creation of Community and Nation 165 5. Television Tales, National Narratives, and a Woman’s Rage: Multiple Interpretations of Draupadi’s “Disrobing” 224 Part III: Technologies of Violence 6. “Air Force Women Don’t Cry”: Militaristic Nationalism and Representations of Gender 259 7. Popular Narrative, the Politics of Location, and Memory 289 Epilogue: Sky Wars 335 Notes 359 Bibliography 395 Index 417
520			_aIn Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women’s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics. Mankekar examines both “entertainment” narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows—Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence—Mankekar dissects both the messages televised and her New Delhi subjects’ perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women’s daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs’ integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s. Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies. taken from publisher's website.
650		0	_aTelevision broadcasting _xSocial aspects _zIndia.
650		0	_aTelevision programs _zIndia.
650		0	_aTelevision in community development _zIndia
650		0	_aTelevision and women _zIndia.
650		0	_aTelevision in politics _zIndia.
856			_3Publisher's Description and Content Page _uhttps://www.dukeupress.edu/screening-culture-viewing-politics
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cM
999			_c12844 _d12844