000			02503nam a2200301 4500
001			2126878
003			OSt
005			20220810172116.0
008			200205b xxu||||| |||| 00| 0 eng d
010			_a 97041459
020			_a9780875847542 (hbk)
020			_a0875847544 (alk. paper)
040			_aDLC _cDLC _dDLC
082	0	0	_a658.4012 _222
100	1		_aBrown, Shona L., _eauthor.
245	1	0	_aCompeting on the edge : _bstrategy as structured chaos / _cShona L. Brown and Kathleen M. Eisenhardt.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc1998.
300			_axii, 299 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p.255-285) and index.
520			_aUnstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm--competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing on the edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set a rhythmic pace that others must follow, thereby shaping the competitive landscape--and their own destiny. In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking where do you want to go? With how will you get there? Here's a bold and surprising strategy that works--when the name of the game is change.
650		0	_aStrategic planning.
650		0	_aOrganizational change.
650		0	_aCompetition.
700	1		_aEisenhardt, Kathleen M.
856			_3Publisher's Description and Content Page _uhttps://store.hbr.org/product/competing-on-the-edge-strategy-as-structured-chaos/7544
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cU
999			_c12758 _d12758