000 02532nam a2200373 4500
001 17581771
003 OSt
005 20190726120355.0
008 190726b xxu||||| |||| 00| 0 eng d
010 _a 2012048859
020 _a9789339204068 (pbk.)
020 _a9780073523224 (alk. paper)
020 _a0073523224 (alk. paper)
040 _aDLC
_beng
_cDLC
_erda
_dIIMU
042 _apcc
082 0 0 _a338.5024658
_223
100 1 _aBaye, Michael R.,
_d1958-
245 1 0 _aManagerial economics and business strategy /
_cMichael R. Baye, Bert Elwert Professor of Business Economics & Public Policy, Kelley School of Business, Indiana University, Jeffrey T. Prince, Associate Professor of Business Economic & Public Policy, Kelley School of Business, Indiana University.
250 _aEighth edition.
264 1 _aNew Delhi :
_bMcGraw-Hill ,
_c[2014]
300 _axxxvi, 636 p. :
_billustrations ;
_c24 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aThe McGraw-Hill series economics
504 _aIncludes bibliographical references and indexes.
505 _a1. The Fundamentals of Managerial Economics 2. Market Forces: Demand and Supply 3. Quantitative Demand Analysis 4. The Theory of Individual Behavior 5. The Production Process and Costs 6. The Organization of the Firm 7. The Nature of Industry 8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9. Basic Oligopoly Models 10. Game Theory: Inside Oligopoly 11. Pricing Strategies for Firms with Market Power 12. The Economics of Information 13. Advanced Topics in Business Strategy 14. A Manager’s Guide to Government in the Marketplace Case Study: Challenges at Time Warner: Appendix A: Answers to Selected End-of-Chapter Problems Appendix B: Additional Readings and References"
520 _aManagerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.
650 0 _aManagerial economics.
650 0 _aStrategic planning.
700 1 _aPrince, Jeff.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cM
999 _c12634
_d12634