000			02715nam a22003257a 4500
001			20527288
003			OSt
005			20190425143032.0
008			190425b xxu||||| |||| 00| 0 eng d
010			_a 2018026327
020			_a9781633692688 (hardcover : alk. paper)
040			_aMH/DLC _beng _erda _cMH
042			_apcc
082	0	0	_a658.4012 _223
100	1		_aGupta, Sunil, _d1958- _eauthor.
245	1	0	_aDriving digital strategy : _ba guide to reimagining your business / _cby Sunil Gupta.
263			_a1808
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2018]
300			_aviii, 267 p. ; _c25 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
505	0		_aIntroduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management.
520			_aDigital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- _cProvided by publisher
650		0	_aBusiness planning.
650		0	_aStrategic planning.
650		0	_aTechnological innovations.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cM
999			_c12526 _d12526