000			01836nam a22002657a 4500
003			OSt
005			20190422131200.0
008			190319b xxu||||| |||| 00| 0 eng d
020			_a9781137526236 : _c€59.99
040			_cIIMU
082	0	4	_a658.87 _a658.802 _223
100	1		_aPalmatier, Robert W., _eauthor.
245			_aMarketing strategy : _bbased on first principles and data analytics / _cRobert W. Palmatier, Shrihari Sridhar.
260			_aBasingstoke : _bPalgrave Macmillan, _c2017.
300			_a384 pages : _b43 illustrations ; _c25 cm.
365			_aEUR _b€59.99 _c€ _d1 EUR = 88.30 INR
505			_a1 Marketing Strategy: A First Principles Approach Part 1 All Customers Differ 2 Marketing Principle #1: All Customers Differ ➨ Managing Customer Heterogeneity Part 2 All Customers Change 3 Marketing Principle #2: All Customers Change ➨ Managing Customer Dynamics Part 3 All Competitors React 4 Marketing Principle #3: All Competitors React ➨ Managing Sustainable Competitive Advantage 5 Marketing Principle #3: Managing Brand-based Sustainable Competitive Advantage 6 Marketing Principle #3: Managing Offering-based Sustainable Competitive Advantages 7 Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage Part 4 All Resources are Limited 8 Marketing Principle #4: All Resources Are Limited ➔ Managing Resource Trade-offs 9 Marketing Strategy: Implementing Marketing Principles and Data Analytics.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xManagement _xData processing.
650		0	_aMarketing _xData processing.
650		0	_aStrategic planning.
700	1		_aSridhar, Shrihari, _eauthor.
856			_3Content _uhttps://www.macmillanihe.com/page/detail/marketing-strategy-robert-palmatier/?sf1=barcode&st1=9781137526236
942			_2ddc _cM
999			_c12522 _d12522