000			03784nam a22004337a 4500
001			18010398
003			OSt
005			20190121151530.0
008			180331b xxu||||| |||| 00| 0 eng d
010			_a 2014001876
020			_a9780749472030 (pbk.) : _c£14.99
020			_a0749472030 (pbk.)
020			_z9780749472047 (ebook)
040			_aDLC _beng _cDLC _dDLC _erda _dDLC
042			_apcc
043			_an-us---
082	0	0	_a338.470040973 _223
100	1		_aArthur, Charles, _d1961-
245	1	0	_aDigital wars : _bApple, Google, Microsoft and the battle for the Internet / _cCharles Arthur.
250			_a2nd ed.
264		1	_aLondon ; _aPhiladelphia : _bKogan Page, _c2014.
300			_aviii, 335 p. ; _c22 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
365			_aGBP _b£14.99 _c£ _d1 GBP = 93.2 INR
504			_aIncludes bibliographical references (page 323) and index.
520			_a" The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles for control of different parts of the digital landscape that would be world-changing. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. To win their battles: Apple used design and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to move into new markets; Google focused on being quick, efficient and using the power of data analysis to make decisions and get ahead of would-be rivals. Accessible and comprehensive, Digital Wars analyzes the very different cultures of the three companies and assesses exactly who are the victors on each front. The new edition will be brought up to date since the last edition in 2012, taking into account the growth of Android, mini-tablets and Microsoft's Surface. It also includes a new chapter looking at how China moved from being the assembly plant for iPods and other music players, and smartphones, to becoming the world's biggest smartphone business -- while shutting out Google both as a search engine and smartphone provider"-- _cProvided by publisher.
520			_a"The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business"-- _cProvided by publisher.
610	2	0	_aApple Computer, Inc.
610	2	0	_aGoogle (Firm)
610	2	0	_aMicrosoft Corporation.
650		0	_aInternet industry _zUnited States.
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Industries / Computer Industry. _2bisacsh
650		7	_aCOMPUTERS / Internet / General. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cM
999			_c12414 _d12414