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005 20180706132128.0
008 180327b xxu||||| |||| 00| 0 eng d
010 _a 2014956935
020 _a9781446285756
_q(paperback)
020 _a1446285758
_q(paperback)
020 _a9781446285749
020 _a144628574X
035 _a(OCoLC)ocn913581311
040 _aNLGGC
_beng
_cNLGGC
_erda
_dOCLCO
_dSINLB
_dOCLCO
_dBTCTA
_dBDX
_dYDXCP
_dDEBBG
_dOCLCO
_dCDX
_dQGK
_dS3O
_dOCLCQ
_dOCLCO
_dKSU
_dDLC
042 _alccopycat
082 0 4 _a305.80072
_223
100 1 _aKozinets, Robert V.,
_d1964-
_eauthor.
245 1 0 _aNetnography :
_bredefined /
_cRobert V Kozinets.
250 _a2nd edition.
264 1 _aLos Angeles :
_bSage,
_c[2015]
264 4 _c©2015
300 _aix, 305 p. :
_bill. ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
365 _aGBP
_b£28.99
_c£
_d1 GBP = 86.4 INR
500 _aSubtitle varies.
500 _aFirst edition: 2010.
504 _aIncludes bibliographical references (pages 279-296) and index.
505 0 _aNetworked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography.
520 0 _aThe new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.
650 0 _aEthnology
_xComputer network resources.
650 0 _aEthnology
_xResearch
_xComputer network resources.
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cM
999 _c12253
_d12253