000			01468nam a22003617a 4500
001			11893100
003			OSt
005			20180111142928.0
008			180111b xxu||||| |||| 00| 0 eng d
010			_a 00024988
020			_a9780792378136 _cEUR 144.99
020			_a0792377729 (alk. paper)
040			_aDLC _cDLC _dDLC _dIIMU
042			_apcc
082	0	0	_a658.802 _221
100	1		_aLeeflang,Peter S.H.
245	0	0	_aBuilding models for marketing decisions / _cPeter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.
260			_aBoston : _bKluwer, _cc2000.
300			_axvi, 645 p. : _bill. ; _c25 cm.
365			_aEUR _b144.99 _cEUR _d1 EUR = 79.10 INR _e1 EUR = 79.10 INR
440		0	_aInternational series in quantitative marketing ; _v9
504			_aIncludes bibliographical references (p. 579-615) and indexes.
650		0	_aMarketing _xManagement _xDecision making _xMathematical models.
650		0	_aMarketing _xMathematical models.
700	1		_aWittink, Dick R.
700	1		_aWedel, Michel.
700	1		_aNaert, Philippe A.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0819/00024988-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0819/00024988-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0819/00024988-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cM
999			_c12129 _d12129