| 000 | 00784nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20170501152232.0 | ||
| 008 | 170501b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070147607 (pbk) | ||
| 040 | _cIIMU | ||
| 082 | 0 | 4 |
_223 _a659.13 |
| 100 |
_aMenon, Arpita, _eauthor. |
||
| 245 | 1 |
_aMedia planning and buying : _bprinciples and practice in the indian context / _cArpita Menon. |
|
| 250 | _aFirst edition. | ||
| 260 |
_aNew Delhi : _bMcGraw Hill , _cc2010. |
||
| 300 |
_axvi, 345 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index [ pg341-345] | ||
| 650 | 0 |
_aAdvertising media planning _zIndia. |
|
| 856 |
_uhttp://www.mheducation.co.in/9780070147607-india-media-planning-and-buying _zGetting from publisher site. |
||
| 942 |
_2ddc _cM |
||
| 999 |
_c11835 _d11835 |
||