000			03520nam a22003257a 4500
003			OSt
005			20160803181130.0
008			160803b xxu||||| |||| 00| 0 eng d
010			_a2013022814
020			_a9780199908066 (hardback : alk. paper)
040			_cIIMU
082			_223 _a306.4613
100			_aMcCracken, Angela B.
245			_aThe beauty trade : _byouth, gender, and fashion globlization / _cby Angela B. V. McCracken.
250			_a1st ed.
260			_aOxford ; _aNew York : _bOxford University Press, _c[2014]
300			_a210 p. : _bill. ; _c24 cm.
365			_aUSD _b69.00 _cUSD
504			_aIncludes bibliographical references (p. 189-199) and index.
505			_aList of Tables List of Figures Abstract Introduction: Beauty as a Trade: Toward a Feminist Global Political Economy of Beauty Chapter 1: Seeing the Global Political Economy of Beauty through Gender Lenses Chapter 2: Here Comes the Quinceañera: Isn't She Beautiful Chapter 3: Princess Dresses, Sexy Dances, and Eyeshadow: The Construction of a Global Political Economy of Beauty through a Makeover Chapter 4: Reproducing Beauty, Reproducing Gender in the Quince Años Chapter 5: Beauty Has a Price: The Global Productive Economy of Beauty Chapter 6: Being Different: Contesting Gendered Norms Through the Global Virtual Economy Conclusion Bibliography Appendices Appendix A Methods Appendix B Youth Interview Questions Appendix B Adult Interview Questions
520			_aThe Beauty Trade takes seriously the frequently maligned and trivialized beauty economy, just as it has become one of the most important worldwide industries. Through the lens of beauty products, practices, and ideas of youth in Guadalajara, Mexico, the book analyzes whether and how beauty norms are changing in relation to the globalizing beauty economy. It looks at who benefits and who loses from beauty globalization and what this means for gender norms among youth. Weaving together fascinating ethnographic research on beauty practices, global political economy, and feminist analysis, the book presents a feminist analysis of the global economy of beauty. Rather than a sign of frivolity, the beauty economy is intimately connected to youth's social and economic development. Cosmetic makeovers have become a modern rite of passage for girls, enabling social connections and differentiations, as well as entrepreneurial activities. The global beauty economy is a phenomenon generated by young people, mostly women, laboring in, teaching, and consuming beauty. Globalization in the beauty economy is a phenomenon propelled by youth, eager for belonging and originality, using every mechanism at their disposal to look good. Contrary to popular wisdom, globalization in the beauty economy is not homogenizing beauty standards to a Western ideal; it is diversifying beauty standards. The Beauty Trade explains how globalization, combined with youth's desires for uniqueness, is enabling the spread of a diversity of beauty cultures, including alternative visions of gender appropriate looks and behavior.
650			_aBeauty, Personal _xSocial aspects.
650			_aBeauty, Personal _xEconomic aspects.
650			_aCosmetics industry _x Social aspects.
650			_aFeminine beauty (Aesthetics)
650			_aTeenage girls.
650			_aWomen _xIdentity.
856			_3Publisher description _yhttps://global.oup.com/academic/product/the-beauty-trade-9780199908066?q=9780199908066&lang=en&cc=in#
942			_2ddc _cM
999			_c11667 _d11667