000 00495nam a2200145Ia 4500
008 160727s2015 xx 000 0 und d
020 _a9788184957686
100 _aCaldwell, Leigh
245 _aThe psychology of price : how to use price to increase demand, profit and customer satisfaction
250 _a1st Ed.
260 _aNew Delhi
_bJaico Pub.
_c2015
300 _axiii, 232 p : illustrations ; 22 cm
365 _b299.00
_cINR
650 _a Pricing; Prices; Value - Psychological aspects
999 _c11643
_d11643