| 000 | 00964pam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 140223b2005 , 2015 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781591396192 | ||
| 082 | _a658.4012 | ||
| 100 | _aKim, W.Chan | ||
| 245 |
_aBlue Ocean Strategy : how to create uncontested market space and make the competition irrelevant _b |
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| 250 | _aExpanded edition | ||
| 260 |
_aNew Delhi _c2005 , 2015 _bHarvard Business School Press |
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| 300 | _axv, 240 p. ; 24 cm. | ||
| 365 |
_b995.00 _aINR |
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| 650 | _aMarketing Segmentation | ||
| 650 | _aNew Product Strategy | ||
| 650 | _aStrategic Management | ||
| 650 | _aStrategic Planning | ||
| 856 | _uhttp://192.168.1.244/contentpages/BlueOceanStrategy_Kim.pdf | ||
| 906 |
_a22.658.4012 _bW. Chan Kim, Reně Mauborgne. _c<p><span style="color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 16px;">Includes bibliographical references (p. [223]-229) and index.</span></p> <p> </p> |
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| 999 |
_c11069 _d11069 |
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