000 00460pam a2200181 a 4500
008 140223b2011 xxu||||| |||| 00| 0 eng d
020 _a9781412980180
082 _a658.8
100 _aBearden, William
245 _aHandbook of Marketing Scales
_b
250 _a3
260 _aNew Delhi
_c2011
_bSage Pub.
300 _a603p.
365 _b
650 _aMarketing
856 _uhttp://192.168.1.244/contentpages/handbook.pdf
906 _a22.658.8
_b
_c
999 _c11051
_d11051