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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W.Chan.

Edition: Expanded editionMaterial type: book Book Publisher: New Delhi Harvard Business School Press 2005 , 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (7).
The Mckinsey MInd

by Rasiel, Ethan M.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4] (1). Checked out (1).
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