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1.
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Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.
by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.]. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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2.
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From Products to Services : insight and experience from companies which have embraced the service economy
by Young, Laurie. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).
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3.
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Moments Of Truth
by Carlzon, Jan. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Harper Collins 1989Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 387.7] (1).
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4.
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Handbook of Service Science
by Maglio, Paul P. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Springer 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.4] (1).
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5.
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Competing in a Service Economy : how to create a competitive advantage through service development and innovation
by Gustafsson, Anders. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco Jossey Bass; John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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6.
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Working bodies : interactive service employment and workplace identities / Linda McDowell.
by McDowell, Linda 1949-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Chichester, UK ; Malden, MA : Wiley-Blackwell, 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 331.793] (1).
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7.
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Services marketing cases in emerging markets : an asian perspective / edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.
by Roy, Sanjit Kumar | Nguyen, Bang [editor.] | Mutum, Dilip S [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2016.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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8.
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Markets and bodies : women, service work, and the making of inequality in China / Eileen M. Otis.
by Otis, Eileen M [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Stanford, California : Stanford University Press, [2012], ©2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 331.481000951] (1).
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