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1. Market Driven Enterprise: product development, supply chains, and manufacturing

by Chakravarty, Amiya K.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New york John Wiley & Sons 2001Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.5] (1).

2. Operations and Supply Chain Management: the core

by Jacobs, F. Robert.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New york McGraw-Hill 2013Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.7] (1).

3. Rising Tide : lessons from 165 years of brand building at Procter & Gamble

by Dyer, Davis.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston Harvard Business Review Press 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.767] (5).

4. Priceless

by Laselle, Diana.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.5752] (1).

5. Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob.

by Keller, Kevin L | Parameswaran, M. G | Jacob, Isaac.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Pearson, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 KKL] (2).

6. Strategic Brand management for B2B Markets : a road map for organizational transformation

by Sarin, Sharad.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Oxford University Press 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

7. Branded lives : the production and consumption of meaning at work

by Brannan, Matthew J.

Edition: 1st ed.Material type: book Book Publisher: Cheltenham, Glos, UK ; Northampton, MA Edward Elgar c2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 650.1] (1).

8. Product management / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [author.] | Winer, Russell S.

Edition: 4th ed. Publisher: New Delhi : Boston ; McGraw-Hill/Irwin, 2005Online access: Publisher description and content page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.56] (1).

9. Product roadmaps relaunched / C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors.

by Lombardo, C. Todd [author.] | McCarthy, Bruce [author.] | Ryan, Evan [author.] | Connors, Michael (Writer on software design) [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Beijing ; Shroff/O'Reilly, [2018]Copyright date: ©2018Other title: Product roadmaps relaunched : how to set direction while embracing uncertainty.Online access: Publisher Description and Content Page Availability: No items available Checked out (1).

10. Product management in practice : a real-world guide to the key connective role of the 21st century / Matt LeMay.

by LeMay, Matthew [author.].

Edition: [Revised edition]Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Beijing ; Shroff/O'Reilly, [2018]Copyright date: ©2018Online access: Publisher's Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 LM] (1).

11. Badass : making users awesome / Kathy Sierra.

by Sierra, Kathy [author.].

Edition: First edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Beijing ; Sebastopol, CA ; Shroff/O'Reilly, [2015]Copyright date: ©2015Online access: Publisher Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 SK] (1).

12. Product management for Dummies / by Brian Lawley and Pamela Schure.

by Lawley, Brian [[author]] | Schure, Pamela [author.].

Edition: 1st edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Hoboken, NJ ; John Wiley and Sons, [2017]Copyright date: ©2017Availability: No items available Checked out (1).

13. Escaping the build trap : how effective product management creates real value / Melissa Perri.

by Perri, Melissa [author.].

Edition: First edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Sebastopol, CA ; Shroff/O'Reilly, [2019]Copyright date: ©2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 PM] (1).

14. The Product Manager's Handbook / Linda Gorchels.

by Gorchels, Linda.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill Education, 2011Online access: Publisher Description and content Page Availability: No items available Checked out (1).

15. The product manager's survival guide : everything you need to know to succeed as a product manager / Steven Haines.

by Haines, Steven [author.].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, [2019]Availability: No items available

16. Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager / Jackie Bavaro and Gayle Laakmann McDowell.

by Bavaro, Jackie | McDowell, Gayle Laakmann.

Edition: 1st ed. Publisher: New Delhi : Careercup, 2021Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.50023 BJ] (1).

17. The PDMA handbook of new product development / edited by Ludwig Bstieler and Charles H. Noble.

by Bstieler, Ludwig [editor.] | Noble, Charles H [editor.].

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2023]Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 BL] (1).

18. Successful product design and management toolkit / By David Fradin.

by Fradin, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Wiley India, 2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.5752 FD] (1).

19. Tech Simplified for PMs & Entrepreneurs : from basics to system design written at an 8th grade level / Deepak Singh and Priya Singh.

by Singh, Deepak | Singh, Priya.

Publisher: Deepak singh Availability: No items available Checked out (1).

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