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1.
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Market Driven Enterprise: product development, supply chains, and manufacturing
by Chakravarty, Amiya K. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New york John Wiley & Sons 2001Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.5] (1).
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2.
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Operations and Supply Chain Management: the core
by Jacobs, F. Robert. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New york McGraw-Hill 2013Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.7] (1).
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3.
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Rising Tide : lessons from 165 years of brand building at Procter & Gamble
by Dyer, Davis. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston Harvard Business Review Press 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.767] (5).
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4.
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Priceless
by Laselle, Diana. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.5752] (1).
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5.
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Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob.
by Keller, Kevin L | Parameswaran, M. G | Jacob, Isaac. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Pearson, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 KKL] (2).
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6.
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Strategic Brand management for B2B Markets : a road map for organizational transformation
by Sarin, Sharad. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Oxford University Press 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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7.
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Branded lives : the production and consumption of meaning at work
by Brannan, Matthew J. Edition: 1st ed.Material type: Book Publisher: Cheltenham, Glos, UK ; Northampton, MA Edward Elgar c2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 650.1] (1).
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8.
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Product management / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R [author.] | Winer, Russell S. Edition: 4th ed. Publisher: New Delhi : Boston ; McGraw-Hill/Irwin, 2005Online access: Publisher description and content page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.56] (1).
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9.
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Product roadmaps relaunched / C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors.
by Lombardo, C. Todd [author.] | McCarthy, Bruce [author.] | Ryan, Evan [author.] | Connors, Michael (Writer on software design) [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Beijing ; Shroff/O'Reilly, [2018]Copyright date: ©2018Other title: Product roadmaps relaunched : how to set direction while embracing uncertainty.Online access: Publisher Description and Content Page Availability: No items available Checked out (1).
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10.
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Product management in practice : a real-world guide to the key connective role of the 21st century / Matt LeMay.
by LeMay, Matthew [author.]. Edition: [Revised edition]Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Beijing ; Shroff/O'Reilly, [2018]Copyright date: ©2018Online access: Publisher's Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 LM] (1).
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11.
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Badass : making users awesome / Kathy Sierra.
by Sierra, Kathy [author.]. Edition: First edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Beijing ; Sebastopol, CA ; Shroff/O'Reilly, [2015]Copyright date: ©2015Online access: Publisher Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 SK] (1).
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12.
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Product management for Dummies / by Brian Lawley and Pamela Schure.
by Lawley, Brian [[author]] | Schure, Pamela [author.]. Edition: 1st edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Hoboken, NJ ; John Wiley and Sons, [2017]Copyright date: ©2017Availability: No items available Checked out (1).
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13.
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Escaping the build trap : how effective product management creates real value / Melissa Perri.
by Perri, Melissa [author.]. Edition: First edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Sebastopol, CA ; Shroff/O'Reilly, [2019]Copyright date: ©2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 PM] (1).
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14.
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The Product Manager's Handbook / Linda Gorchels.
by Gorchels, Linda. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, 2011Online access: Publisher Description and content Page Availability: No items available Checked out (1).
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15.
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The product manager's survival guide : everything you need to know to succeed as a product manager / Steven Haines.
by Haines, Steven [author.]. Edition: Second edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, [2019]Availability: No items available
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16.
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Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager / Jackie Bavaro and Gayle Laakmann McDowell.
by Bavaro, Jackie | McDowell, Gayle Laakmann. Edition: 1st ed. Publisher: New Delhi : Careercup, 2021Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.50023 BJ] (1).
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17.
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The PDMA handbook of new product development / edited by Ludwig Bstieler and Charles H. Noble.
by Bstieler, Ludwig [editor.] | Noble, Charles H [editor.]. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2023]Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 BL] (1).
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18.
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Successful product design and management toolkit / By David Fradin.
by Fradin, David. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Wiley India, 2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.5752 FD] (1).
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19.
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Tech Simplified for PMs & Entrepreneurs : from basics to system design written at an 8th grade level / Deepak Singh and Priya Singh.
by Singh, Deepak | Singh, Priya. Publisher: Deepak singh Availability: No items available Checked out (1).
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