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1. Make Your Mark : the creatives's guide to building a business with impact

by Glei, Jocelyn K.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Amazon Publishing 2014Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.421] (1).

2. Contagious : how to build word of mouth in the digital age

by Berger, Jonah.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Simon & Schuster 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

3. Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W.Chan.

Edition: Expanded editionMaterial type: book Book Publisher: New Delhi Harvard Business School Press 2005 , 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (7).

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