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1.
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Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.
by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.]. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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2.
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From Products to Services : insight and experience from companies which have embraced the service economy
by Young, Laurie. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).
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3.
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The Huawei Story
by Tao, Tian. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.76213820951] (1).
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4.
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Ambani & Sons : the making of the world's richest brothers and their feud
by McDonald, Hamish. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Roli Books 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.092] (1).
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5.
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A Bank for the Buck : the new bank movement & the untold story of the making of India's most valued bank
by Bandyopadhyay, Tamal. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Jaico Pub. 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 332.10954] (1).
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6.
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Restoring financial Stability : how to repair a failed system
by Acharya, Viral V. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 339.5] (1).
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7.
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Creative industries : contracts between art and commerce
by Caves, Richard E. Edition: 1st ed.Material type: Book Publisher: Cambridge, Mass. ; London, England Harvard University Press c2000Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.47700973] (1).
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8.
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Moments Of Truth
by Carlzon, Jan. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Harper Collins 1989Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 387.7] (1).
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9.
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Handbook of Service Science
by Maglio, Paul P. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Springer 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.4] (1).
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10.
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Competing in a Service Economy : how to create a competitive advantage through service development and innovation
by Gustafsson, Anders. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco Jossey Bass; John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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11.
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Factory Girls : Voice from the heart of modern China
by Chang, Leslie T. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Picador 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 331.40951 CHA] (1).
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12.
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Dhirubhai Ambani against all odds : a story of courage, Perseverance and hope
by Krishnamurthy, A. G. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.092] (1).
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13.
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Financial Institutions, Instruments and Markets
by Parameswaran, Sunil K. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 332.10954] (1).
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14.
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Good Products Bad Products : essential elements to achieving superior quality
by Adams, James L. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4013] (1).
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15.
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The Dynamics of Competition
by Shanta, N. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Oxford University Press 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.60480954] (1).
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16.
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Control Your Destiny or Someone Else Will
by Tichy, Noel M. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Harper Collins 2001Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.762] (1).
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17.
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Managing Business Interfaces : marketing, engineering and manufacturing perspectives
by Chakravarty, Amiya K. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Springer 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.50688 CHA] (1).
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18.
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Harvard business review on managing high-tech industries.
by HBR. Edition: 1st ed.Material type: Book Publisher: Boston, Mass. Harvard Business Review c1999Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 620.0068] (1).
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19.
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Competition in Global Industries
by Porter, Michel E. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1986Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.6048] (1).
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20.
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More than A Motorcycle
by Teerlink, Rich. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2000Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.762] (1).
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