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1. The Huawei Story

by Tao, Tian.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Publications 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.76213820951] (1).

2. The Big Lie : or interpreting your global customer's inner life for profit

by Jouan, Christophe.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Hay House; Balboa Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

3. The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

by Reichheld, Fred.

Edition: Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harvard Business Review Press 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 REI] (1).

4. Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S. Teixeira with Greg Piechota.

by Teixeira, Thales S [author.] | Piechota, Greg.

Edition: 1 Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York : Currency,(Penguin) 2019.Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812 TTS] (1).

5. INSPIRED : how to create tech products customers love / Marty Cagan Founder Silicon Valley Product Group.

by Cagan, Marty [author.].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, New Jersey : Wiley, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 CM] (1).

6. The lean product playbook : how to innovate with minimum viable products and rapid customer feedback / Dan Olsen.

by Olsen, Dan 1970-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken : Wiley, 2015.Online access: Cover image Availability: No items available Checked out (1).

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