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1. Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.

by Yoon, Eddie [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343] (1).

2. Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox.

by Venkatesan, Rajkumar [author.] | Farris, Paul W [author.] | Wilcox, Ronald T [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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