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1. Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (4).

2. A Never-Before World : tracking the evolution of consumer india

by Bijapurkar, Rama.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Penguin 2013Online access: Click here to access online Availability: No items available Checked out (1).

3. The Indicus Handbook : Indian economy, markets and consumers

by Bhandari, Lavish.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 330.068] (1).

4. We are like that only : understanding the logic of consumer indian

by Bijapurkar, Rama.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Penguin Books 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (3).

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