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1. Industrial Marketing Strategy / Frederick E. Webster.

by Webster, Frederick E.,Jr.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

2. Business Marketing Management : B2B

by Hutt, Michael D.

Edition: 10th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Cengage Learning 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).

3. Business Market Management (B2B) / understanding, creating, and delivering value. James C. Anderson, James A. Narus, Das Narayandas and D.V.R. Sheshadri.

by Anderson, James C.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).

4. Innovative B2B marketing : new models, processes and theory / Simon Hall.

by Hall, Simon 1971- [author.].

Edition: 1st Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York, NY ; New Delhi : Kogan Page Limited, [ 2017].Other title: Innovative business-to-business marketing.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).

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