Demand : creating what people love before they know they want it / Adrian Slywotzky with Karl Weber.
By: Slywotzky, Adrian J.
Contributor(s): Weber, Karl.
Material type: BookPublisher: London Headline Book Pub. 2011Edition: 1.Description: 377p. 22 cm.ISBN: 9780755388974.Subject(s): Demand (Economic theory) | MarketingDDC classification: 338.5212Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur A7/3 | 338.5212 SAJ (Browse shelf) | 1 | Available |
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