Indian Institute of Management Udaipur Library

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1.
Truth, Lies, and Advertising : the art of account planning

by Steel, Jon.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Times Group Books 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.111 STE] (2).

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2.
Unrelenting Innovation : how to build a culture for market dominance

by Tellis, Gerard J.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Jossey Bass; Times Group Books; Wiley India 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4063 TEL] (1).

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