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1. Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian [author.].

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London: Kogan Page, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

2. Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author.].

Edition: 1st Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Philadelphia, PA : Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

3. Smart business : Alibaba, the future of strategy, and what it means for you / by Ming Zeng.

by Zeng, Ming [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: [Boston, Massachusetts] : Harvard Business Review Press, [2018]Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

4. Digital Marketing / Seema Gupta.

by Gupta, Seema [author.].

Edition: 2nd ed. Publisher: New Delhi : McGraw-Hill Education, 2020Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 GS] (2).

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