Indian Institute of Management Udaipur Library

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Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.

by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.].

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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2.
From Products to Services : insight and experience from companies which have embraced the service economy

by Young, Laurie.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).

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3.
Services marketing cases in emerging markets : an asian perspective / edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.

by Roy, Sanjit Kumar | Nguyen, Bang [editor.] | Mutum, Dilip S [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Springer Berlin Heidelberg, 2016.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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