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1. Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy.

by Ramsoy, Thomas Z.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Denmark : Neurons Inc, c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

2. Brands and the Brain : How to Use Neuroscience to Create Impactful Brands / Arvind Sahay.

by Sahay, Arvind.

Edition: 1st ed.. Publisher: Penguin Portfolio 2022Online access: Publisher Description Availability: No items available Checked out (1).

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