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1. Advertising & Sales Promotion

by Kazmi, SHH.

Edition: 3Material type: book Book; Format: print ; Literary form: not fiction Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).

2. Sounds Like Branding

by Lusensky, Jacob.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Bloomsbury 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).

3. Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A | Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1072] (1).

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