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1. Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

2. Essential readings in marketing / Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors.

by McAlister, Leigh | Bolton, Ruth N. (Ruth Nancy) | Rizley, Ross | Marketing Science Institute.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, MA : Marketing Science Institute, c2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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