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21.
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The history of marketing science / editors, Russell S. Winer, Scott A. Neslin.
by Winer, Russell S | Neslin, Scott A 1952-. Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey : World Scientific, [2014]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 381.109] (1).
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22.
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Essential readings in marketing / Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors.
by McAlister, Leigh | Bolton, Ruth N. (Ruth Nancy) | Rizley, Ross | Marketing Science Institute. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cambridge, MA : Marketing Science Institute, c2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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23.
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Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.
by Grigsby, Mike [author.]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York : Kogan Page, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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24.
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby.
by Grigsby, Mike [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York, NY: Kogan Page, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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25.
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
by Struhl, Steven M [author.]. Edition: 1st Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Kogan Page Ltd, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563] (1).
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26.
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox.
by Venkatesan, Rajkumar [author.] | Farris, Paul W [author.] | Wilcox, Ronald T [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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27.
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A Chronology of Health Care Marketing Research / Dawn Iacobucci.
by Iacobucci, Dawn [author.]. Edition: 1st ed. Publisher: Boston, [Massachusetts] : now publishers Inc, 2019Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8303621] (1).
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28.
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How to get published in the best marketing journals / edited by David W. Stewart and Daniel M. Ladik.
by Stewart, David W [editor.] | Ladik, Daniel M [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cheltenham, UK Northampton, MA, USA : Edward Elgar Publishing, [2019]Copyright date: ©2019.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8005 SDW] (1).
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