Indian Institute of Management Udaipur Library

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1.
Business Marketing Management : B2B

by Hutt, Michael D.

Edition: 10th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Cengage Learning 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).

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2.
Marketing Through Search optimization: how to be found on the Web

by Michael, Alex.

Edition: 2nd Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Taylor and Francis; Routledge 2008Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802854678] (1).

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3.
Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.

by Leeflang,Peter S.H | Wittink, Dick R | Wedel, Michel | Naert, Philippe A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Kluwer, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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4.
The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer.

by Schlegelmilch, Bodo B [editor.] | Winer, Russell S [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Routledge, 2021.Online access: Publisher's description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SBB] (1).

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