Indian Institute of Management Udaipur Library

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21.
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

by Grigsby, Mike [author.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Kogan Page, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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22.
Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.

by Sponder, Marshall [author.] | Khan, Gohar F [author.].

Edition: 1 Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Routledge, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8340285] (1).

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23.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox.

by Venkatesan, Rajkumar [author.] | Farris, Paul W [author.] | Wilcox, Ronald T [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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24.
A Chronology of Health Care Marketing Research / Dawn Iacobucci.

by Iacobucci, Dawn [author.].

Edition: 1st ed. Publisher: Boston, [Massachusetts] : now publishers Inc, 2019Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8303621] (1).

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