Indian Institute of Management Udaipur Library

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Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

By: Hagel, John.
Contributor(s): Armstrong, Arthur.
Material type: materialTypeLabelBookPublisher: Boston : Harvard Business School Press, c1997Description: xv, 235 p. : ill. ; 24 cm.ISBN: 9780875847597 (hbk.); 0875847595 (alk. paper).Subject(s): Internet marketing | Customer relations | Virtual communitiesDDC classification: 658.800285467
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Item type Current location Call number Copy number Status Date due
HBR Series HBR Series Indian Institute of Management Udaipur
C4/5 		658.800285467 HJ (Browse shelf) 1 Available

Includes bibliographical references (p. 221-224) and index.

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