Indian Institute of Management Udaipur Library

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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

By: Eyal, Nir.
Material type: materialTypeLabelBookPublisher: New York, New York : Portfolio/Penguin, 2014.Description: 242 pages : illustrations ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781591847786.Subject(s): New products | Consumer behavior | Consumers' preferencesDDC classification: 658.5/75
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C3/3 		658.575 EN (Browse shelf) 1 Available

Includes bibliographical references (pages 225-242).

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