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1. Advertising Management

by Batra, Rajeev.

Edition: 5Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).

2. Advertising and Promotion -7e

by Belch, George E.

Edition: 7Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).

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