Indian Institute of Management Udaipur Library Search for 'su:"Marketing"'

Consumer behavior /

By Schiffman, Leon G. New Delhi : Pearson, 2019 . xxx, 670 pages : 24 cm.. 9789353069834 (pbk) :

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Brands and the Brain :

By Sahay, Arvind.. Penguin Portfolio 2022 . viii, 352 p. ; 23 cm.. 9780143452614 (pbk.)

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Selling IT :

By Mukhopadhyay, Sandip,. . xi,267 p.; 24 cm.. 9781032223759 (pbk.) | 9781003155270

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Getting started in consulting /

By Weiss, Alan,. . xvii, 206 pg , Includes index. 24 cm.. 9781119542155 (pbk.)

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Million dollar consulting :

By Weiss, Alan,. . xiv, 302 pages : 24 cm. 9781264264919

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The consulting Bible :

By Weiss, Alan,. Hoboken, NJ : Wiley, 2011 . xiv, 274 p. : 23 cm.. 9780470928080 (pbk.)

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How to get published in the best marketing journals /

. xx, 228 p. : 25 cm. 1788113691 | 9781839109867 (pbk.) | 9781788113694

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The AI marketing canvas :

By Venkatesan, Rajkumar,. . xii, 250 pages : 24 cm. 9781503613164

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The art of digital marketing :

By Dodson, Ian,. . 1 online resource. , Includes index. 9781119267102 (pdf) | 9781119265726 (epub)

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Product roadmaps relaunched /

By Lombardo, C. Todd,. . xviii, 245 pages : , Subtitle on cover: How to set direction while embracing uncertainty. | "[T]his book will show you how to: articulate an inspiring vision and goals for your product; prioritize ruthlessly and scientifically; protect against pursuing seemingly good ideas without evaluation and prioritization; ensure alignment with stakeholders; inspire loyalty and over-delivery from your team; get your sales team working with you instead of against you; bring a user and buyer-centric approach to planning and decision-making; anticipate opportunities and stay ahead of the game; publish a comprehensive roadmap without overcommitting"--Page 4 of cover. | Includes index. 19 x 24 cm. 9789352136612 (pbk.) | 9781491971727 (pbk.) | 149197172X

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Badass :

By Sierra, Kathy,. . 286 pages : 23 cm. 9789351109907 (pbk.) | 9781491919019 (paperback) | 1491919019 (paperback)

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Free :

By Anderson, Chris,. New York : Hyperion, 2009 . x, 274 p. : , Includes index. 25 cm.. 9781401322908

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Unlocking the customer value chain :

By Teixeira, Thales S.,. . 336 pages : 25 cm. 9781524763084 (hardback)

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How people buy online :

By Gupta, Seema,. New Delhi : SAGE Publishing ; 2021 . xiv, 258 p; 23 cm.. 9789353887537

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Digital Marketing /

By Gupta, Seema,. New Delhi : McGraw-Hill Education, 2020 . xxxiv, 530 p: 25 cm.. 9789353169787 (pbk.)

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The Routledge companion to strategic marketing /

. xxiv,480 p.; 24 cm.. 9781138489080 | 9781138489097

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A Chronology of Health Care Marketing Research /

By Iacobucci, Dawn,. Boston, [Massachusetts] : now publishers Inc, 2019 . 463 p. : , "ISSN online version 1555-0761"--Page vi. 24 cm.. 9781680836301 (pbk.) :

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Marketing 4.0 :

By Kotler, Philip,. New Delhi : Macmillan - Wiley, 2017 . xix, 184 p. ; , Includes index. 24 cm.. 9788126566938 (hbk.)

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Cases in strategic marketing /

By Rosenthal, David W.,. Upper Saddle River, NJ : Prentice Hall, 2000 . xiii, 610 p. : 26 cm.. 9780130863591 (hbk.) : | 0130863599 (hbk.)

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Cutting-edge marketing analytics :

By Venkatesan, Rajkumar,. . xix, 300 p. : 24 cm. 9780133552522 (hbk.) : | 0133552527

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Marketing and modernity /

By Lien, Marianne E.,. Oxford ; | New York : Berg, 1997 . viii, 308 p. ; 23 cm.. 9781859739969 (pbk.) : | 1859739911 | 1859739962 (pbk.)

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Commodifying everything :

New York : Routledge, 2003 . vi, 298 p. : 24 cm.. 9780415935913 (pbk.) : | 0415935903 (hard) | 0415935911 (pbk.)

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Be a Network Marketing Millionaire :

By Bajaj, Deepak,. New Delhi : Manjul Publishing, 2019 . xxi, 303 p.; 24 cm.. 9789388241656 (pbk.)

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DotCom Secrets :

By Brunson, Russell,. New York : Morgan James Publishing, 2015 9781630474775 (pbk.)

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Branded beauty :

By Tungate, Mark,. Philadelphia, PA : Kogan Page, 2011 . viii, 277 p. ; 24 cm.. 9780749461812 | 9780749461829

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Artificial intelligence marketing and predicting consumer choice :

By Struhl, Steven M.,. . xiii, 254 p. ; 24 cm. 9780749479558 (alk. paper) :

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Innovative B2B marketing :

By Hall, Simon,. . xix, 287 p. : 24 cm. 9780749480806 (pbk.) :

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Using artificial intelligence in marketing :

By King, Katie,. . x, 207 p. ; 24 cm. 9780749483395 (alk. paper) : | 9780749497972

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Social marketing /

By Hastings, Gerard. . xxxvi, 602 p. : 25 cm.. 9781138123830 (pbk. : alk. paper) : | 9781138123823 (hardback : alk. paper)

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Formative research in social marketing :

. viii, 290 p. : 25 cm.. 9789811018275 :

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Social media marketing :

By Heggde, Githa.. . xxii, 226 p. ; 23 cm.. 9789811053221 :

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Services marketing cases in emerging markets :

By Roy, Sanjit Kumar.. . x, 184 p. ; 24 cm.. 9783319329680 (alk. paper) :

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Psychological foundations of marketing :

By Kimmel, Allan J.,. . xviii, 465 p. : , Revised edition of the author's Psychological foundations of marketing, 2013. 25 cm.. 9781138219151 (pbk) : | 9781138219144 (hbk)

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Marketing graffiti :

By Saren, Michael,. . 336 p. : , Earlier editon published in 2006 as: Marketing graffiti : the view from the street. 25 cm.. 9781138013339 (pbk. : alk. paper) : | 9781138013322 (hardback : alk. paper)

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Marketing strategy :

By Palmatier, Robert W.,. Basingstoke : Palgrave Macmillan, 2017 . 384 pages : 25 cm.. 9781137526236 :

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Digital analytics for marketing /

By Sponder, Marshall,. . xxv, 389 p. ; 25 cm.. 9781138190689 (pbk) : | 9781138190672 (hbk)

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Sales and Distribution Management :

By Singh, Ramendra.. New Delhi : Vikas, 2016 . xvi, 576 p. ; 25 cm..

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Marketing analytics :

By Grigsby, Mike,. . xiv, 217 p. ; 24 cm.. 9780749482169 (alk. paper) : | 9780749482176 ()

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18 ब्रांड अस्त्र (18 brand astras) :

By कपूर, जगदीप (Kapoor, Jagdeep),. नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), 2015 . 126 p. ; 22 cm.. 9789351505860

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9 ब्रांड शास्त्र (9 brand shaastras) :

By कपूर, जगदीप, (Kapoor, Jagdeep),. नई दिल्ली ( New Delhi ) : सेज पब्लिकेशन (SAGE), 2016 . 91 p. ; 22cm.. 9789351505907

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Handbook of marketing analytics :

. xxvi, 688 p. : 24 cm. 9781784716745 : | 178471674X

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Essential readings in marketing /

Cambridge, MA : Marketing Science Institute, 2006 . 196 p. ; , Includes abstracts first published in the Journal of marketing, the Journal of marketing research, the Journal of consumer research, Marketing science, and Management science. 24 cm.. 9780965711456 (pbk.) | 0965711455

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Principles of marketing engineering /

By Lilien, Gary L.,. PA DecisionPro Inc. 2013 . xv, 263 p.: , "Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business." 24 cm.. 9780985764807 (pbk.) :

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The history of marketing science /

. xxv, 502 p. ; , Includes index. 24 cm.. 9789814596473 (hbk) | 9789814619479 (pbk.)

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Handbook of Marketing and Finance /

. x, 322 pages : 24 cm. 9781849802727

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Advanced methods for modeling markets /

By Leeflang, Peter.. . x, 733 p. : 25 cm.. 9783319534671 (hbk.)

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Marketing engineering :

By Lilien, Gary L.,. Upper Saddle River, N.J. : Prentice Hall, | Trafford, 2003 . xxiv, 518 p. : , Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. 26 cm.. 9781412022521 (pbk.) | 0130355496

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The curious marketer :

By Bhat, Harish,. . xxvi, 322 p. ; 23 cm.. 9780670089758 (hbk.)

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Consumer behavior and culture :

By Mooij, Marieke K. de,. Thousand Oaks, Calif. : Sage Publications, 2004 . xiv, 345 p. : 26 cm.. 9780761926696 (pbk.) | 0761926682 (hardcover) | 0761926690 (paperback)

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Handbook of consumer psychology /

New York : Lawrence Erlbaum Associates, 2008 . xvi, 1273 p. : 27 cm.. 9780805856033 (acid free paper) | 080585603X (acid free paper)

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