Indian Institute of Management Udaipur Library Search for 'su:"Marketing" and su-to:Marketing. and location:C5/5'

Branded beauty :

By Tungate, Mark,. Philadelphia, PA : Kogan Page, 2011 . viii, 277 p. ; 24 cm.. 9780749461812 | 9780749461829

The brand challenge :

. xxi, 338 p. ; 24 cm. 9780749470159 (paperback) :

Brands and branding /

By Brown, Stephen,. . xi, 282 pages ; 25 cm.. 9781473919525 (pbk) | 1473919525 (pbk) | 9781473919518 (hbk) | 1473919517 (hbk)

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Aaker on branding :

By Aaker, David.,. . xiv, 235 p. ; 9789351503903 (pbk.) | 9781614488323 (pbk.) | 9781614488705 (hardcover)

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Disruptive marketing :

By Colon, Geoffrey,. . xx, 234 pages ; 24 cm. 9780814437391 (hardcover : alk. paper)

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why monk bought the ferrari ? : how successful brands create consumer relevant differentiation

By Gupta, Nitish Rai. New Delhi McGraw-Hill 2012 . x, 92 p. : ill. ; 23 cm. 9781259028229 (pbk.)

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How Brands Grow : what marketers don't know

By Sharp, Byron.. London Oxford University Press 2014 . xvii,228p. 9780195573565

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The Luxury Market in India : maharajas to masses

By Atwal, Glyn. London Palgrave Macmillan 2012 . xi,217p. 9780230336728

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B2B Brand Management

By Kotler, Philip. Germany Springer 2006 . xvi,357p. 9783540253600

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Positioning for Professionals: how professional knowledge firms can differentiate their way to success

By Williams, Tim. New Jersey John Wiley & Sons 2010 . xix,188p. 9780470587157

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The Old Rules of Marketing are Dead

By Pearson, Tomothy R.. New Delhi Tata Mcgraw Hill 2011 . 240p. 9781259002946

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The New Emerging Market Multinationals

By Batra, Rajeev. New Delhi Tata Mcgraw Hill 2012 . 335p. 9781259029226

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Brand Relevance

By Aaker, David A.. San Fransisco Jossey Bass 2011 . 381p. 9780470613580

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Taking Brand Initiative

By Hatch, Mary Jo. San Francisco Jossey Bass 2008 . 266p. 9780787998301

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The Rise of Brands

By Moor, Liz. New York Berg Pub. 2007 . 188p. 9781845203849

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Building Brand Value

By Parameswaran, M.G.. New Delhi Tata Mcgraw Hill 2012 . 385p. 9780070583221

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Kellogg on Branding

By Tybout, Alice M.. New Delhi Wiley India 2011 . 327p. 9788126510276

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The Social Organization

By Bradley, Anthony. Boston Harvard Business Review Press 2011 . 249p. 9781422172360

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A New Brand World

By Bedbury, Scott. London Penguin Books 2002 . 220p. 9780142001905

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Momentum

By Ricci, Ron. Boston, Mass. Harvard Business Review 2002 . 206 p. 9781578515226

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How Brands Become Icons

By Holt, Doughlas B.. Boston, Mass. Harvard Business Review 2004 . 265 p. 9781578517749

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Brand Society

By Kornberger, Martin. New Delhi Cambridge 2010 . 299 p. 9781107674875

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Private Label Strategy

By Kumar, Nirmalya. Boston, Mass. Harvard Business Review 2007 . 270 p. 9781422101674

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