Indian Institute of Management Udaipur Library Search for 'su:"Marketing" and su-to:Marketing and location:C4/2'

Marketing 4.0 :

By Kotler, Philip,. New Delhi : Macmillan - Wiley, 2017 . xix, 184 p. ; , Includes index. 24 cm.. 9788126566938 (hbk.)

Social marketing /

By Hastings, Gerard. . xxxvi, 602 p. : 25 cm.. 9781138123830 (pbk. : alk. paper) : | 9781138123823 (hardback : alk. paper)

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Formative research in social marketing :

. viii, 290 p. : 25 cm.. 9789811018275 :

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Marketing graffiti :

By Saren, Michael,. . 336 p. : , Earlier editon published in 2006 as: Marketing graffiti : the view from the street. 25 cm.. 9781138013339 (pbk. : alk. paper) : | 9781138013322 (hardback : alk. paper)

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Marketing management /

By Kotler, Philip.. . 714 p.,118 variously numbered pages : 29 cm.. 9781292092621 (15ed. Global Edition)

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Marketing :

By Armstrong, Gary. . 667 p. : , Revised edition of the authors' Marketing, 2015. 28 cm. 9781292146508 (Global Ed.-pbk.) | 013414953X | 9780134149530

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Marketing management /

By Kotler, Philip,. . xxvi, 756 pages,110 variously numbered pages : 26 cm.. 9789332557185

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The Marketing Whitebook 2013-2014 : decoding diversity

By Datta, Prosenjit. New Delhi Business World 2013 . 308p. 9789381425053

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A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius

By Trout, Jack. New Delhi John Wiley & Sons 2003 . viii,120p. 9780471236085

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Marketing Services : competing through quality

By Berry, Leonard L.. New York Free Press 1991 . xi,212p. 9780743267410

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Marketing Management: a cultural perspective

By Penaloza, Lisa. London Taylor and Francis; Routledge 2012 . xxxviii,540p. 9780415606837

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Inside Marketing

By Zwick, Detlev. New Delhi Oxford University Press 2012 . 357p. 9780199655830

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Does Marketing Need Reform ?

By Sheth, Jagdish N.. NewYork M. E. Sharpe 2006 . 352p. 9780765616999

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Marketing in travel and tourism

By Middleton, Victor T. C. Amsterdam ; Boston ; London Butterworth-Heinemann 2009 . 502 p. 9780750686938

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Using Market Knowledge

By Deshpande, Rohit. New Delhi Sage Publications 2001 . vii, 391 p. : ill. ; 24 cm. 0761921974

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Business Market Management (B2B) /

By Anderson, James C.. New Delhi Pearson 2011 . 463p. 9788131731635

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Marketing Management

By Lal, Rajiv. New Delhi Tata Mcgraw Hill 2009 . 812p. 9780070603950

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Jump Start Your Marketing Brain

By Hall, Doug. Ohio Brain Brew Books 2004 . 318p. 9781578602056

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Mass Affluence

By Nunes, Paul. Boston, Mass. Harvard Business Review 2004 . 269 p. 9781591391968

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HBR on Marketing

By HBR. Boston, Mass. Harvard Business Review 2001 . 182 p. 9781578518043

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HBR on Marketing Through Minefields

By HBR. Boston, Mass. Harvard Business Review 2008 . 187 p. 9781422199923

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Ted Levitt on Marketing

By Levitt,Theodore. Boston, Mass. Harvard Business Review 2006 . 226 p. 9781422102060

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Spanning Silos: The New CMO Imperative

By Aaker, David. Boston, Mass. Harvard Business Review 2008 . 217 p. 9781422128763

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Marketing Moves

By Kotler, Philip. Boston, Mass. Harvard Business Review 2002 . 191 p. 9781578516001

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Everything I know about Marketing I Learned from Google

By Goldman, Aaron. New Delhi TMH 2011 . 341 p. 9780071074216

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Principles and practice of Social Marketing :

By Donovan, Rob.. New Delhi : Cambridge University Press, 2010 . 503 p. ; 23 cm.. 9781107644328 (pbk.)

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