Indian Institute of Management Udaipur Library Search for 'su:"Marketing" and su-to:Marketing Research and su-to:Marketing research'

How to get published in the best marketing journals /

. xx, 228 p. : 25 cm. 1788113691 | 9781839109867 (pbk.) | 9781788113694

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A Chronology of Health Care Marketing Research /

By Iacobucci, Dawn,. Boston, [Massachusetts] : now publishers Inc, 2019 . 463 p. : , "ISSN online version 1555-0761"--Page vi. 24 cm.. 9781680836301 (pbk.) :

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Cutting-edge marketing analytics :

By Venkatesan, Rajkumar,. . xix, 300 p. : 24 cm. 9780133552522 (hbk.) : | 0133552527

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Artificial intelligence marketing and predicting consumer choice :

By Struhl, Steven M.,. . xiii, 254 p. ; 24 cm. 9780749479558 (alk. paper) :

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Marketing analytics :

By Grigsby, Mike,. . xiv, 217 p. ; 24 cm.. 9780749482169 (alk. paper) : | 9780749482176 ()

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Essential readings in marketing /

Cambridge, MA : Marketing Science Institute, 2006 . 196 p. ; , Includes abstracts first published in the Journal of marketing, the Journal of marketing research, the Journal of consumer research, Marketing science, and Management science. 24 cm.. 9780965711456 (pbk.) | 0965711455

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The history of marketing science /

. xxv, 502 p. ; , Includes index. 24 cm.. 9789814596473 (hbk) | 9789814619479 (pbk.)

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Advanced methods for modeling markets /

By Leeflang, Peter.. . x, 733 p. : 25 cm.. 9783319534671 (hbk.)

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Geodemographics for marketers :

By Leventhal, Barry,. . xxvi, 203 p. : 24 cm.. 9780749473822 (pbk.)

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Using qualitative research in advertising :

By Morrison, Margaret A.. Thousand Oaks, Calif. : SAGE, 2012 . xv, 218 p. : 23 cm.. 9781412987240 (pbk. : alk. paper) | 1412987245 (pbk. : alk. paper)

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Advanced customer analytics :

By Grigsby, Mike,. . xiv, 249 p. ; 24 cm.. 9780749477158 (alk. paper) :

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Marketing theory :

By Hunt, Shelby D.. Armonk, N.Y. : M.E. Sharpe, 2010 . xvii, 490 p. : 27 cm.. 9780765623638 (cloth : alk. paper) | 0765623633 (cloth : alk. paper)

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Marketing research :

By Malhotra, Naresh K.,. . xxx, 968 p.: , Revised edition of the author's Marketing research, c2010. 25 cm.. 9789332555693 (pbk.) | 9780134734842 | 013473484X

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