Indian Institute of Management Udaipur Library Search for 'su:"Marketing" and su-to:Marketing Management'

The Routledge companion to strategic marketing /

. xxiv,480 p.; 24 cm.. 9781138489080 | 9781138489097

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Cases in strategic marketing /

By Rosenthal, David W.,. Upper Saddle River, NJ : Prentice Hall, 2000 . xiii, 610 p. : 26 cm.. 9780130863591 (hbk.) : | 0130863599 (hbk.)

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Cutting-edge marketing analytics :

By Venkatesan, Rajkumar,. . xix, 300 p. : 24 cm. 9780133552522 (hbk.) : | 0133552527

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Marketing strategy :

By Palmatier, Robert W.,. Basingstoke : Palgrave Macmillan, 2017 . 384 pages : 25 cm.. 9781137526236 :

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The history of marketing science /

. xxv, 502 p. ; , Includes index. 24 cm.. 9789814596473 (hbk) | 9789814619479 (pbk.)

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Marketing management /

By Kotler, Philip.. . 714 p.,118 variously numbered pages : 29 cm.. 9781292092621 (15ed. Global Edition)

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Tactical SEO :

By Wilson, Lee,. . xii, 182 pages : 24 cm. 9780749477998 : | 0749477997

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Building models for marketing decisions /

By Leeflang,Peter S.H.. Boston : Kluwer, 2000 . xvi, 645 p. : 25 cm.. 9780792378136 | 0792377729 (alk. paper)

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Traction :

By Weinberg, Gabriel,. . xiii, 222 p. ; , Includes index. 23 cm. 9780241242537 (pbk.) | 9781591848363 | 1591848369 | 9780241242537 | 0241242533

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A framework for marketing management /

By Kotler, Philip,. . xxi, 320 p. ; , Includes indexes. 23 cm. 9781292093147 | 9780133871319 | 0133871312

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Marketing management /

By Kotler, Philip,. . xxvi, 756 pages,110 variously numbered pages : 26 cm.. 9789332557185

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The analytical marketer :

By Sweetwood, Adele,. . xi, 180 p. ; 23 cm.. 9781625278456

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Tilt :

By Dawar, Niraj.. . ix, 228 p. ; 24 cm.. 9781422187173 (hardback)

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The 22 Immutable Laws of Marketing

By Ries, Al. New Delhi Profile books 1993 . xii,143 p. : ill. 9781861976109

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The Marketing Whitebook 2013-2014 : decoding diversity

By Datta, Prosenjit. New Delhi Business World 2013 . 308p. 9789381425053

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A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius

By Trout, Jack. New Delhi John Wiley & Sons 2003 . viii,120p. 9780471236085

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How to Write a Marketing Plan

By Westwood, John. New Delhi Kogan Page 2013 . x,172p. 9780749467128

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Channel Champions : how leading companies build new strategies to serve customers

By Wheeler, Steven. New Jersey Jossey Bass; John Wiley & Sons 1999 . xxiv,222p. 9780787950347

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True Story : how to combine action to transform you business

By Montague,Ty,. New Delhi Harvard Business Review Press 2013 . 224p. 9781422170687

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Managing Business Interfaces : marketing, engineering and manufacturing perspectives

By Chakravarty, Amiya K.. New York Springer 2005 . xi,332p. 9780387243788

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Marketing Services : competing through quality

By Berry, Leonard L.. New York Free Press 1991 . xi,212p. 9780743267410

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Marketing Management: a cultural perspective

By Penaloza, Lisa. London Taylor and Francis; Routledge 2012 . xxxviii,540p. 9780415606837

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Marketing Through Search optimization: how to be found on the Web

By Michael, Alex. London Taylor and Francis; Routledge 2008 . xiv,236p. 9780750683470

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Legends in Marketing ; Vol.10- resource advantage theory the research tradition period

By Sheth, jagdish N.,Ed.. New Delhi Sage 2011 . xxviii,309p. 9788132105206

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Business Marketing Management : B2B

By Hutt, Michael D.. New Delhi Cengage Learning 2010 . xxxii,628p. 9788131516751

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Marketing Channel Management : a customer centric approach

By Venugopal, Pingali. New Delhi Sage 2012 . 187p. 9780761995517

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Industrial Marketing Strategy /

By Webster, Frederick E.,Jr.. New Delhi : Wiley, 1991 . 365p.; 23 cm.. 9780471119890 (pbk.)

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The Science of Success :

By Koch, Charles G.. Hoboken John Wiley & Sons 2007 . xiii, 194 p. : 24 cm.. 9780470139882 (hbk.)

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Using Market Knowledge

By Deshpande, Rohit. New Delhi Sage Publications 2001 . vii, 391 p. : ill. ; 24 cm. 0761921974

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Strategic Marketing

By Mooradian, Todd A.. New Delhi Pearson 2011 . 384 p. 9780136028048

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