Indian Institute of Management Udaipur Library Search for 'su:"Marketing" and location:C5/5 and su-to:Branding'

Branded beauty :

By Tungate, Mark,. Philadelphia, PA : Kogan Page, 2011 . viii, 277 p. ; 24 cm.. 9780749461812 | 9780749461829

. xxi, 338 p. ; 24 cm. 9780749470159 (paperback) :

By Brown, Stephen,. . xi, 282 pages ; 25 cm.. 9781473919525 (pbk) | 1473919525 (pbk) | 9781473919518 (hbk) | 1473919517 (hbk)

By Aaker, David.,. . xiv, 235 p. ; 9789351503903 (pbk.) | 9781614488323 (pbk.) | 9781614488705 (hardcover)

By Colon, Geoffrey,. . xx, 234 pages ; 24 cm. 9780814437391 (hardcover : alk. paper)

By Gupta, Nitish Rai. New Delhi McGraw-Hill 2012 . x, 92 p. : ill. ; 23 cm. 9781259028229 (pbk.)

By Sharp, Byron.. London Oxford University Press 2014 . xvii,228p. 9780195573565

By Atwal, Glyn. London Palgrave Macmillan 2012 . xi,217p. 9780230336728

By Williams, Tim. New Jersey John Wiley & Sons 2010 . xix,188p. 9780470587157