Indian Institute of Management Udaipur Library Search for 'su:"Marketing" and location:C5/2'

The Routledge companion to strategic marketing /

. xxiv,480 p.; 24 cm.. 9781138489080 | 9781138489097

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Marketing and modernity /

By Lien, Marianne E.,. Oxford ; | New York : Berg, 1997 . viii, 308 p. ; 23 cm.. 9781859739969 (pbk.) : | 1859739911 | 1859739962 (pbk.)

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Innovative B2B marketing :

By Hall, Simon,. . xix, 287 p. : 24 cm. 9780749480806 (pbk.) :

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Principles of marketing engineering /

By Lilien, Gary L.,. PA DecisionPro Inc. 2013 . xv, 263 p.: , "Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business." 24 cm.. 9780985764807 (pbk.) :

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Marketing engineering :

By Lilien, Gary L.,. Upper Saddle River, N.J. : Prentice Hall, | Trafford, 2003 . xxiv, 518 p. : , Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. 26 cm.. 9781412022521 (pbk.) | 0130355496

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Building models for marketing decisions /

By Leeflang,Peter S.H.. Boston : Kluwer, 2000 . xvi, 645 p. : 25 cm.. 9780792378136 | 0792377729 (alk. paper)

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Inside the Tornado : strategies for developing, leveraging, and surviving hypergrowth markets

By Moore, Geoffrey A.. New Delhi Harper Collins 2005 . xxiv,244p. 9780062312778

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The Gender Intelligent Retailer: discover the connection between women consumers and business growth

By Yaccato, Joanne Thomas. Canada John Wiley & Sons 2008 . xxiv,285p. 9780470841020

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Marketing Through Search optimization: how to be found on the Web

By Michael, Alex. London Taylor and Francis; Routledge 2008 . xiv,236p. 9780750683470

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Business Marketing Management : B2B

By Hutt, Michael D.. New Delhi Cengage Learning 2010 . xxxii,628p. 9788131516751

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Mastering Data Mining

By Berry, Michael J.A.. New Delhi Wiley India 2012 . 494p. 9788126518258

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Strategic Marketing Problems

By Kerin, Roger A.. New Delhi Pearson 2011 . 708p. 9788131755310

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Handbook of Relationship Marketing /

By Sheth, Jagdish N.. New Delhi : Sage Publications, 2002 . 660p. ; 22 cm.. 9788178291048 (pbk.)

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Marketing Strategy & Management

By Baker, Michael. New York Palgrave Macmillan 2007 . 577p. 9781403986276

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Strategic Market Management

By Aaker, David A.. New Delhi Wiley India 2011 . 356p. 9788126516049

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Value Merchants

By Anderson, James C.. Boston, Mass. Harvard Business Review 2007 . 219 p. 9781422103357

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