Indian Institute of Management Udaipur Library Search for 'su:"Marketing" and location:C4/3'

Services marketing cases in emerging markets :

By Roy, Sanjit Kumar.. . x, 184 p. ; 24 cm.. 9783319329680 (alk. paper) :

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Growth hacker marketing :

By Holiday, Ryan.. . xxix, 111 p. ; 20 cm. 9781781254363 (pbk.) | 9781591847380 (paperback)

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A framework for marketing management /

By Kotler, Philip,. . xxi, 320 p. ; , Includes indexes. 23 cm. 9781292093147 | 9780133871319 | 0133871312

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Sensory marketing : theoretical and empirical grounds

By Hulteþn, Bertil. London ; New York Routledge 2015 . xv, 404 pages : illustrations, tables : 24cm. 9781138914629 (cloth : alk. paper)

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Welcome to the creative age : bananas, business and the death of marketing

By Earls, Mark. Chichester : New York Wiley 2002 . xii, 276 p. : ill. ; 24 cm. 9780470844991

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The 22 Immutable Laws of Marketing

By Ries, Al. New Delhi Profile books 1993 . xii,143 p. : ill. 9781861976109

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Channel Champions : how leading companies build new strategies to serve customers

By Wheeler, Steven. New Jersey Jossey Bass; John Wiley & Sons 1999 . xxiv,222p. 9780787950347

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The Slow Pace of Fast Change : bringing innovations to market in a connected world

By Chakravorti, Bhaskar. Boston, Mass. Harvard Business School Press 2003 . xv,216p. 9781578517800

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True Story : how to combine action to transform you business

By Montague,Ty,. New Delhi Harvard Business Review Press 2013 . 224p. 9781422170687

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Handbook of Services Marketing & Management

By Swartz, Teresa A.. California Sage 2000 . ix,521p. 9780761916123

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Industrial Marketing Strategy /

By Webster, Frederick E.,Jr.. New Delhi : Wiley, 1991 . 365p.; 23 cm.. 9780471119890 (pbk.)

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Duct Tape Marketing

By Jantsch, John. USA Thomas Nelson 2007 . 275p. 9781595554659

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Focus

By Ries, Al. NewYork Harper Collins 1996 . 304 9780060799908

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Behind The Cloud :

By Benioff, Marc,. New York : John Wiley : | Jossey Bass ; 2010 . xxiii, 278 p. : 24 cm.. 9780470521168 (hbk.)

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Managing Marketing

By Cooper, Graham. UK Elsevier 2007 . 380p. 9780750668989

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Industrial Marketing

By Ghosh, P.K.. New Delhi Oxford University Press 2006 . 568p. 9780195677942

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Market-led Strategic Change

By Piercy, Nigel F.. UK Elsevier 2009 . 551p. 9781856175043

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Handbook of Qualitative Research Methods in Marketing

By Belk, Russell W.. UK Edward Elgar 2006 . 595p. 9781847209580

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Critical Marketing

By Tadajewski, Mark. UK John Wiley & Sons 2008 . 401p. 9780470512005

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How to Become A Rainmaker

By Fox, Jeffrey. London Random House G. 2000 . 167p. 9780091876548

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Purple Cow

By Godin, Seth. New Delhi Penguin Books 2002 . 143 p. 9780141016405

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Crossing The Chasm

By Moore, Geoffrey A.. New York Harper Collins 2006 . 227 p. 9780060517120

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Greater Good

By Quelch, John A.. Boston, Mass. Harvard Business Review 2007 . 331 p. 9781422117354

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Concurrent Marketing

By Cespedes, Frank V.. Boston, Mass. Harvard Business Review 1995 . 307 p. 9780875844442

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