Indian Institute of Management Udaipur Library Search for 'su:"Marketing" and location:C4/3 and su-to:Marketing Management'

A framework for marketing management /

By Kotler, Philip,. . xxi, 320 p. ; , Includes indexes. 23 cm. 9781292093147 | 9780133871319 | 0133871312

By Ries, Al. New Delhi Profile books 1993 . xii,143 p. : ill. 9781861976109

By Wheeler, Steven. New Jersey Jossey Bass; John Wiley & Sons 1999 . xxiv,222p. 9780787950347

By Montague,Ty,. New Delhi Harvard Business Review Press 2013 . 224p. 9781422170687

By Webster, Frederick E.,Jr.. New Delhi : Wiley, 1991 . 365p.; 23 cm.. 9780471119890 (pbk.)