Indian Institute of Management Udaipur Library Search for 'su:"Consumer behavior." and su-to:Marketing'

Consumer behavior /

By Schiffman, Leon G. New Delhi : Pearson, 2019 . xxx, 670 pages : 24 cm.. 9789353069834 (pbk) :

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How people buy online :

By Gupta, Seema,. New Delhi : SAGE Publishing ; 2021 . xiv, 258 p; 23 cm.. 9789353887537

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Artificial intelligence marketing and predicting consumer choice :

By Struhl, Steven M.,. . xiii, 254 p. ; 24 cm. 9780749479558 (alk. paper) :

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The curious marketer :

By Bhat, Harish,. . xxvi, 322 p. ; 23 cm.. 9780670089758 (hbk.)

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Consumer behavior and culture :

By Mooij, Marieke K. de,. Thousand Oaks, Calif. : Sage Publications, 2004 . xiv, 345 p. : 26 cm.. 9780761926696 (pbk.) | 0761926682 (hardcover) | 0761926690 (paperback)

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Handbook of consumer psychology /

New York : Lawrence Erlbaum Associates, 2008 . xvi, 1273 p. : 27 cm.. 9780805856033 (acid free paper) | 080585603X (acid free paper)

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Tilt :

By Dawar, Niraj.. . ix, 228 p. ; 24 cm.. 9781422187173 (hardback)

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Introduction to Neuromarketing & Consumer Neuroscience /

By Ramsoy, Thomas Z.. Denmark : Neurons Inc, 2015 . viii,191 p. : 25 cm.. 9788799760206

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Sensory marketing : theoretical and empirical grounds

By Hulteþn, Bertil. London ; New York Routledge 2015 . xv, 404 pages : illustrations, tables : 24cm. 9781138914629 (cloth : alk. paper)

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Analyzing decision making : metric conjoint analysis

By Louviere, Jordan J. Newbury Park Sage Publications 1988 . 95 p. ; 22 cm. 9780803927575

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Consumer Behavior /

By Schiffman, Leon G.. New Delhi Pearson 2015 . xxvii,508p. ; 25 cm.. 9789332555099 | 9789332537644

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Contemporary Tourist Behaviour : yourself and others and tourists

By Bowen, David.. Cambridge CABI; Cambridge University Press 2009 . xiii,289p. 9781845935207

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Qualitative Consumer & Marketing Research

By Kozinets, Robert V.. London Sage Publications 2013 . 234p. 9780857027672

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Why We Buy : the science of shopping

By Underhill, Paco. New Delhi Simon & Schuster 2009 . xii,306p. 9781416595243

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Ethnography for Marketers : a guide to consumer immersion

By Mariampolski, H.Y.. California Sage 2006 . 252p. 9780761969471

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Contemporary Issues in Marketing and Consumer Behaviour /

By Parsons, Elizabeth,. NewYork : Butterworth-Heinemann, 2010 . 219p. ; 24 cm.. 9780750687393 (pbk.)

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We are like that only : understanding the logic of consumer indian

By Bijapurkar, Rama. New Delhi Penguin Books 2007 . xvii, 294 p. 9780143065975

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