Indian Institute of Management Udaipur Library Search for 'su:"Advertising"'

Branded beauty :

By Tungate, Mark,. Philadelphia, PA : Kogan Page, 2011 . viii, 277 p. ; 24 cm.. 9780749461812 | 9780749461829

Handbook of consumer psychology /

New York : Lawrence Erlbaum Associates, 2008 . xvi, 1273 p. : 27 cm.. 9780805856033 (acid free paper) | 080585603X (acid free paper)

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Understanding digital marketing :

By Ryan, Damian,. . xxxv, 424 p. : , Revised edition of the author's Understanding digital marketing, [2014] 24 cm. 9780749478438 (paperback) :

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Using qualitative research in advertising :

By Morrison, Margaret A.. Thousand Oaks, Calif. : SAGE, 2012 . xv, 218 p. : 23 cm.. 9781412987240 (pbk. : alk. paper) | 1412987245 (pbk. : alk. paper)

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The brand challenge :

. xxi, 338 p. ; 24 cm. 9780749470159 (paperback) :

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Brand sense :

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The religious dimensions of advertising /

By Sheffield, Tricia.. New York : Palgrave Macmillan, 2006 . xvi, 190 p. ; 22 cm.. 9781349535453 (pbk) | 1403974705 (alk. paper) | 9781403974709 (alk. paper)

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Media planning and buying :

By Menon, Arpita,. New Delhi : McGraw Hill , 2010 . xvi, 345 p. : 23 cm.. 9780070147607 (pbk)

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Brainfluence :

By Dooley, Roger,. Hoboken, N.J. : John Wiley, 2012 . xviii, 286 p. ; 24 cm.. 9781118113363 (hardback : acid-free paper) | 1118113365 (hardback : acid-free paper)

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Webs of influence /

By Nahai, Nathalie.. Harlow, England ; | New York : Pearson, 2012 . xiv, 271 p. : 24 cm.. 9780273772958 (softbound)

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Amul's India : based on 50 years of Amul advertising by daCunha Communications

By DY Works (Firm). New Delhi Harper Collins; Harper Collins 2012 . xi, 212 pages : illustrations (chiefly color), color map ; 22 cm 9789351369783 (pbk.)

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